Brookside Supports Incorporated
A healthcare concierge company in Ottawa, Canada providing personalized nursing and healthcare support.
Year
2026
Overview
Building a digital experience that reflects the quality of the business.
Brookside Supports Incorporated approached TheProfixr to establish a trustworthy and professional online presence that reflects the quality of care they provide. While the client already had a logo, they also requested complementary branded materials to strengthen their identity across both digital and print channels.
Challenge
The Problem
The client wasn't entirely sure of the visual direction they wanted, and the references they initially shared didn't reflect the premium healthcare experience they envisioned. Our challenge was to refine the direction while respecting the existing logo and creating a modern, trustworthy digital experience.
Solution
Our Approach
We designed and developed a clean, responsive healthcare website focused on clarity, accessibility, and trust. Beyond the website, we also designed supporting brand materials that complemented the client's existing identity and created consistency across every customer touchpoint.
Design System
Colours & Typography
Every design decision was intentional. We selected colours, typography and spacing to reinforce the brand's personality while creating an accessible experience.
Brand Colours
Primary Blue
#062548
Healthcare Green
#3C8210
Red
#C0392B
Black Black
#000000
White
#FFFFFF
Typography
Headings
Lora
Body Text
Manrope
Why these fonts?
Lora was selected for headings because its elegant serif appearance communicates professionalism, trust, and warmth—qualities essential for healthcare brands. Manrope was chosen for paragraphs, buttons, and navigation because of its clean, highly readable letterforms that create an accessible user experience across all screen sizes.
Brand Extensions
Brand Design
Although Brookside already had an existing logo, they requested additional branded assets to strengthen their visual identity across offline marketing materials. Our goal was to create designs that naturally extended the existing brand without changing its core identity.
Business Card
The business card was designed to communicate professionalism while keeping contact information easy to scan. Colours, typography, and spacing were aligned with Brookside's existing visual identity to create a consistent first impression.
File Jacket Cover
The file Jacket cover was designed to communicate professionalism while keeping contact information easy to scan.
Promotional Flyer
The promotional flyer was designed to introduce Brookside's services in a clean, approachable layout. Information was organized using clear visual hierarchy to help prospective clients quickly understand the services offered.
Process
How We Worked
Step 01
Discovery
We met with the client to understand their business, target audience, healthcare services, and overall vision for the website.
Step 02
Research
We analyzed healthcare websites, user expectations, and accessibility standards to identify opportunities for creating a better experience.
Step 03
UI/UX Design
Wireframes and interface designs were created with a strong emphasis on trust, readability, accessibility, and ease of navigation.
Step 04
Development
The approved designs were transformed into a fast, responsive, and modern website optimized for performance across all devices.
Step 05
Testing & Launch
The final website was tested for responsiveness, accessibility, browser compatibility, and performance before deployment.
Gallery
Project Showcase
A collection of selected screens and visual assets created throughout the project.
Tech Stacks
Carefully selected technologies that ensure
performance, scalability, and an excellent user experience.
Next.js
Used for server-side rendering, fast performance, and SEO optimization to improve discoverability.
TypeScript
Ensured type safety and maintainable, scalable code throughout the project.
Tailwind CSS
Built a responsive and consistent interface with a utility-first styling approach.
Web3Forms
Handled contact form submissions securely without requiring a custom backend.
Let's Build Together
Every great project starts with a conversation.
Whether you need a high-performing website, a memorable brand identity, or both, we're here to help bring your vision to life.