Amery Party Packs
A Canadian party rental company providing customized party packs, soft play rentals, balloon décor, and party accessories for unforgettable children's celebrations.
Year
2026
Overview
Building a digital experience that reflects the quality of the business.
Amery Party Packs partnered with TheProfixr to establish a memorable brand identity and redesign their online presence. We created a complete visual identity alongside a modern WordPress website that showcases the company's party rental services while delivering an engaging and seamless experience for parents planning children's celebrations.
Challenge
The Problem
The client's previous website, built using B12's website builder, lacked the flexibility, visual appeal, and functionality needed to represent the brand effectively. In addition, the business had no established visual identity, making it difficult to stand out in a competitive market and create a memorable first impression.
Solution
Our Approach
We created a complete brand identity from the ground up, beginning with a custom logo that captures the fun and excitement of children's celebrations. This was followed by branded social media graphics and a fully redesigned WordPress website that offers greater flexibility, improved user experience, and a vibrant online presence aligned with the brand's personality.
Design System
Colours & Typography
Every design decision was intentional. We selected colours, typography and spacing to reinforce the brand's personality while creating an accessible experience.
Brand Colours
Babyish Pink
#ED2793
Pink
#CA529F
Blue
#61C9D9
White
#FFFFFF
Custard Yellow
#EBA123
Typography
Headings
Plus Jakarta
Body Text
Plus Jakarta
Why these fonts?
Plus Jakarta was used throughout the website for its clean, modern, and highly readable design. Using a single typeface creates visual consistency while allowing the vibrant colours and playful branding to remain the focal point of the overall experience.
Brand Extensions
Brand Design
Since Amery Party Packs was launching without an existing visual identity, we developed the brand from the ground up. The project included a custom logo and branded social media graphics that established a fun, memorable, and consistent identity across every customer touchpoint.
Logo Design
The Amery Party Packs logo is a playful wordmark created by customizing an existing typeface to give it a distinctive and memorable identity. Its rounded, glossy letterforms evoke balloons, toys, and the excitement of children's celebrations, while the vibrant colour palette reflects fun, creativity, and joy. The expressive treatment of the typography, particularly the flowing 'y', adds movement and personality, reinforcing the festive nature of the brand. As a wordmark, it is versatile across packaging, rental equipment, signage, and digital platforms, effectively representing Amery's mission of creating memorable party experiences for children.
Social Media Design
We designed engaging social media graphics that maintain a consistent visual identity while promoting products, services, and seasonal campaigns. Bright colours, playful layouts, and clear messaging help strengthen brand recognition and create a cohesive presence across digital platforms.
Hanging Signage
A custom hanging signage design was created to strengthen Amery Party Packs' physical brand presence. Designed with the same playful colours, typography, and visual style as the rest of the identity, it helps improve brand recognition while creating a welcoming and memorable experience at events and customer-facing locations.
Process
How We Worked
Step 01
Discovery
We met with the client to understand the business, target audience, services, and overall vision for both the brand identity and website.
Step 02
Research
We explored competitor websites, visual trends, and customer expectations to identify opportunities for creating a memorable and engaging party rental brand.
Step 03
Brand Identity Design
A complete visual identity was created from scratch, including the logo, colour palette, and supporting brand assets that established a consistent and recognizable brand.
Step 04
Website Development
The previous B12 website was replaced with a custom WordPress website, providing greater design flexibility, improved responsiveness, and a more engaging user experience.
Step 05
Testing & Launch
Before launch, the website was tested across multiple devices and browsers to ensure responsiveness, usability, and a polished final experience.
Gallery
Project Showcase
A collection of selected screens and visual assets created throughout the project.
Tech Stacks
Carefully selected technologies that ensure
performance, scalability, and an excellent user experience.
WordPress
Chosen for its flexibility, scalability, and ease of content management for client, replacing the client's previous B12 website with a more powerful and customizable solution.
Elementor
Used to create custom page layouts with greater design flexibility while allowing the client to easily update content without technical knowledge.
Custom CSS
Applied to refine styling, improve responsiveness, and achieve a polished user experience beyond the default capabilities of the page builder.
Let's Build Together
Every great project starts with a conversation.
Whether you need a high-performing website, a memorable brand identity, or both, we're here to help bring your vision to life.